Archive by Author

Fix At Four Advertising Campaign Targeting Dog and Cat Owners.

16 May

Best Friends Animal Society is co-hosting Pet Super Adoptions across the country. The New Barker dog magazine will be attending one this weekend at the pop-up adoption center for First Coast No More Homeless Pets, 10503 San Jose Boulevard in Jacksonville, Florida. The goal is to find forever homes for 200 dogs, puppies, kittens and cats.

One of the first tenets of the No Kill movement is the need to try and control over pet population through spaying and neutering. The fact of the matter is, though, 80 percent of pet owners actually do spay and/or neuter their pets. So, why do we continue to have an over abundance of kittens and puppies in shelters? Best Friends says there is still a lot of confusion as to when animals should be spayed or neutered. Female cats and dogs can actually start having litters as young as four months old.

Thanks to the help of TM Advertising and MRM in Salt Lake City, Best Friends has a series of cool, creative television spots, appropriately titled, Fix at Four. The campaign was created on a bare-bones budget, and the PSAs will be available for use online, posters, screensavers and TV.

The funny spots feature dogs and cats as they face the daunting task of parenting much too soon – but with a quirky twist. For example, one of the Fix at Four spots, Afternoon Stroll has a plot that makes it appear as if a harried father is trying to keep a bunch of “interested” local boys from being too interested in his young daughter.

TM’s chief creative officer, Bill Oakely said, “Given the fact there was very little money in the budget, there was a tremendous number of resources, artists, editors, musicians and actors helping with this. Lots of expensive talent gave up their time and effort for these spots.”

Among the stars of the PSAs are Modern Family’s Eric Stonestreet, Oscar-winning actress Linda Hunt and musician Paula Cole.

While all of the spots are lighthearted, like “Afraid of That,” the statistics are all too real and still anything but. Half of all pets born in the United States are accidents, leading to so many being killed in shelters each year. Thanks to counties like Manatee, Broward, and Duval, their communities are embracing the No Kill movement. Other communities, like Hillsborough, Citrus and Palm Beach counties are assessing how to proceed. Wouldn’t it be amazing if Florida became the first No Kill state in America?

What’s Your Name? Is It Bronco or Bronx?

11 May

My dog’s name is Tebow. No, it’s Bronco. No, wait a minute, it’s Bronx.

New York Jets quarterback and former Florida Gator QB, Tim Tebow is hard at work with his new teammates. But the real news, making headlines right now, is the fact that he changed the name of his dog from Bronco to Bronx. Some dog and football fans are concerned the Rhodesian Ridgeback could become confused, even sighting concerns on Twitter that Tebow is a bad dog owner. Some are weighing in, saying it’s cruel to change a dog’s name.

But, re-naming a dog is not an unusual occurrence. How many families have changed the name of their newly adopted dog after bringing him or her home from a shelter? Heck, dogs adapt to new names, just like football players adapt to new teams. For dogs, it’s love+food = adaptation. For football players it’s adulation+money = adaptation.

At least Tebow isn’t adding tattoos to his dog’s body a la LaDainian Tomlinson.

Confused dog? Let us know what you think. And while you ponder the question, we’ll leave you with this little ditty by Don and Juan. By the way, you haven’t lived until you’ve been serenaded by the love of your life with this beautiful classic, a cappella, no less. You had me at “shooby doo wap wa da.”

Art for the Sake of Dogs.

5 May

Grant, by artist Mark Barone. Spring, 2012 issue of The New Barker.

Over the last week, there have been two articles regarding the covers of national magazines. One appeared in last Sunday’s New York Times about celebrities and their babies. The article stated that the actor Matthew McConaughey received somewhere between $500,000 to $1 million to pose with his baby on the cover of OK! magazine. The magazine’s founder, Sarah Ivens Moffett had a clear idea what she wanted to see on the cover: a shirtless McConaughey, holding the baby, without the mother. McConaughey had quite another idea: Matthew, fully clothed, appeared along side Camila Alves, the baby’s mother and Levi, their two-year-old son.

The other article appeared in a recent ImPrint post about the rejected covers of The New Yorker magazine. The “uninhibited outtakes” have been collected for a new book, Blown Covers: New Yorker Covers You Were Never Meant To See” from Abrams Books. Francoise Mouly, The New Yorker’s art editor since 1993 says of the cover selection process, “Sometimes something is too provocative or too sexist or too racist, but it will inspire a line of thinking that will help develop an image that is publishable.” The full ImPrint article can be read here, but be forewarned – some of the images may be offensive.

Before Oprah started her magazine, research revealed that every other magazine title with Oprah’s image on the cover would sell out. That is one of the main reasons Oprah’s image always appears on the cover of O.

The first issue of The New Barker, 2006. Cover artwork by Florida artist, Sonja Quillen.

Every cover of The New Barker dog magazine has always featured an original piece of artwork by a Florida artist since its first issue printed in 2006. Selecting the artist for each cover is as much exhilarating as it is nerve-wracking, for the same reason: There is a wonderful pool of talent from which to choose. The New Barker dog magazine celebrates the art of dog® with each cover’s artwork. A simple philosophy, but not a simple process, by any means.

We deviated from this Florida pool of talent for the Spring, 2012 issue because we were particularly moved by one artist’s message. And, isn’t that what art is supposed to do? It can provoke a smile, a cry, or a laugh. Art can motivate one to take action, or at the very least, to take notice. That is not to say we have not been moved by every single artist whose work has graced the cover of The New Barker. Each piece of art has meant something to us in its own special way.

The second issue of The New Barker, Spring, 2007. Cover artwork by Florida artist, Michelle Mardis.

Art is subjective, and we’re reminded of that by our readers with every cover. In fact, the artwork on the second issue of The New Barker elicited this response from a letter writer, “Why on earth did you put a boring black Lab on the cover of The New Barker?” Opinions. They’re like belly buttons. Every body has one.

Boo, a Corgi, appeared on the Summer, 2007 issue of The New Barker. The artwork was created by Pat Weaver.

Border Collie by June Allard/Berte. Summer 2008 cover of The New Barker.


The three covers that have generated the most response from readers so far, have featured a Pembroke Welsh Corgi by Pat Weaver, a Border Collie by June Allard/Berte, and a German Shepherd by Linda Chapman. Ms. Weaver is an internationally recognized watercolor artist. Ms. Allard/Berte is one of the country's foremost portraitists. Ms.Chapman's work has been widely collected and purchased by numerous museums, including the Museum of Modern Art in New York. How fortunate to have them all as Florida artists.

The portrait of the Beagle on the Spring, 2012 issue is that of Grant. He was a Florida dog, who was euthanized in a Florida shelter. In our selection process, we reviewed several portraits by the artist Mark Barone, all Florida dogs who suffered the same fate as Grant. None of the portraits we reviewed in our selection process included Pit Bulls. While many Pit Bulls end up in animal shelters across Florida, we wanted to remind readers that other breeds are also available for adoption at shelters. Chihuahuas. Yorkies. Border Collies. German Shepherds. Corgis, Scotties, Poodles. And Beagles. Over the course of two years, Mark will be completing the portraits of 5500 dogs whose lives ended at a shelter. The project is called An Act of Dog. The number represents the approximate number of dogs euthanized in shelters across the United States – every single day.

The author, Alice Hoffman is quoted as saying, "Once you know some things, you can't unknow them. It's a burden that can never be given away." The New Barker has always been a lifestyle magazine, celebrating the beauty of all dogs, and our love for each of them. It is our editorial intent to leave the readers feeling good after reading each issue, and perhaps a little more informed. Two things I've learned for sure over the last six years: 1) publishing is not for the faint of heart; 2) trying to please everyone will please no one.

View more covers of The New Barker dog magazine.

24 Apr
Spring 2012 Cover

Spring 2012 Cover

April 15 Marks the 100th Anniversary of the Titanic Disaster.

13 Apr

There were a dozen dogs aboard the Titanic when it hit an iceberg and sank, 100 years ago, April 15. Three of the dogs, all on the smaller side, actually survived. Traveling first class with their owners, the dogs were kept inside their owners’ cabins instead of in the onboard kennel. A Pomeranian named Lady was saved by her owner Margaret Hays, who wrapped the dog in a blanket and sneaked her onto a lifeboat. Sun Yat-sen, a Pekingese owned by Henry and Myra Harper (of Harper & Row Publishing) and another Pom, owned by Elizabeth Rothschild, were the other two dogs who survived.

An exhibit at the Widener University Art Gallery in Chester, Pennsylvania, called “RMS Titanic: 100 Years” acknowledges that the other stories of the dogs did not have such happy endings. One story was of William Carter, a Philadelphia coal magnate who was traveling with his family, which included his two children and their two dogs, Lucy (a King Charles Spaniel) and an Airedale. In order to persuade his children to board a lifeboat, he told them the dogs were safe. The family survived, but the dogs did not. John Jacob Astor IV and his wife also lost their two Airedales, Kitty and Airedale. A Fox Terrier named Dog was reported lost in the tragedy as well.

But the most heartbreaking story was that of Ann Elizabeth Isham, who actually left a lifeboat in hopes of saving her Great Dane. She was found by rescuers several days later, floating dead in the water, still holding tight to her beloved dog.

The Titanic exhibit is produced and curated by J. Joseph Edgette, PH.D., professor emeritus of education and folklorist emeritus at Widender University. He is also an authority on the Titanic and said he was particularly touched by the dogs on the cruise. “There is such a special bond between people and their pets. For many, they are considered to be family members,” said Edgette. “I don’t think any Titanic exhibit has examined that relationship and recognized those loyal family pets that also lost their lives on the cruise.”

Be sure to tune in to The New Barker segment of The SkipShow with CMA award-winning radio personality, Skip Mahaffey on Monday, April 16. Our special guest will be comedienne and animal advocate, Elayne Boosler. We’ll talk to her most likely about four decades of bad hair days, why she thinks Facebook is a clocksucker, her upcoming Florida shows in West Palm Beach and Sarasota, and of course her Tails of Joy foundation. The SkipShow airs between 1p and 2p EST, and streams live on the internet.

I Wish There Were More Weekends Than Weekdays.

16 Mar

By now, many of you have noticed: We didn’t have much of a Winter here in Florida. And, as a Floridian who truly loves tropical weather, I am certainly not complaining. But an unseasonably warm Winter in Florida does present other problems, mainly a proliferation of bugs. So, as we prepare to put out the Spring issue of The New Barker, we are gearing up to tackle fleas, ticks and other critters that will just plain bug us and our companion pets if we are not prepared. In our Dog HomeFront section, we’ll have tips and ‘todes on dog friendly landscaping.

The Spring issue of The New Barker will feature some amazing dogs at play and at work. And, thanks to our contributing rover reporters from all over the state, we’re featuring dog friendly events and stories from the Panhandle to the Palm Coast, Miami and the Florida Keys, Dunedin to DeLand.  Our dog social calendar was pretty full this first quarter of 2012. And the next few months are shaping up to be ultra busy with dog events across the state. While we print a three month calendar in each issue, our online calendar is updated at least once a  week. Be sure to sign up for Weekend PupDates, The New Barker email blast that goes out about two times a month, letting you know about the hottest dog friendly events, and venues in Florida.

The Spring issue will also feature opportunities to win dog friendly getaways, some pretty impressive gift items, and gift certificates at some of Florida’s favorite places to dine. As a lifestyle magazine, we will be featuring unique perspectives on the AKC Eukanuba National Championships, the Florida Classic Clusters in Brooksville, and of course our annual trek to New York City for the Westminster Kennel Club Dog Show. Oh, and find out how your dog could become our bikini-clad, pull out centerfold in the Summer issue.

One of our favorite feature pieces in the Spring issue involves Manatee County Animal Services, and their promise to be a No Kill community by the end of 2012. Thanks to their county commissioners, the public and folks like Chris Weiskopf, they are well on their way. Some other towns in Florida are working on following suit with Manatee County, while others are taking a wait-and-see attitude. Meanwhile, dogs continue to die in shelters across the state, despite the number of rescue groups willing to step up and help out. And while you might expect many of the deaths to be Pit Bull-related, count Yorkies, Dachshunds, Chihuahuas, Dalmatians and Boxers among the statistics. In this issue we welcome a contributing original feature from Nathan Winograd.

Thanks to the  Humane Society of Manatee County and Realize Bradenton, we are bringing the creative team behind An Act of Dog to Florida. Meet Mark Barone and his partner Marina Dervan, and come see some of the poignant work Mark is painting. He has committed the next two years of his life to painting the portraits of 5500 dogs euthanized in shelters across the country. Why 5500? That is the average number of dogs euthanized – every single day in this country. The couple will be in Bradenton during The New Barker co-hosted The Artful Purpose Art Show, March 24. The show coincides with the Annual Paws in Motion walk on the riverfront for the Humane Society of Manatee County. And, both events take place in the same vicinity and general timeframe (8a-2p) as Downtown Bradenton’s Saturday Morning Farmer’s Market.

One last piece of business before I sign off and jump back on production. Since July of 2011, I have had the extreme pleasure of being part of a radio program produced by CMA award-winning radio personality, Skip Mahaffey. While I still get flummoxed and tongue-tied (thank goodness for Skip’s uncanny ability to recognize my deer-in-the-headlights look) we are having a lot of fun. Our live interviews have included Elvin Bishop, Nathan Winograd, Guy Gilchrist, Dr. Marty Becker, Victoria Stilwell and Aaron Tippin to name but just a few. Recently, we had a young man who was inspired by his Jack Russell to help raise money and awareness for Canine Cancer. When Spiro Cromwell’s dog, Jack was diagnosed with cancer, he was sad, but wanted to do something for all of the other dogs living with cancer. He became involved with the National Canine Cancer Foundation, and has raised a little more than $2,000 over the last two years.

Spiro, his mother Emerald and their new puppy Murphy visited with us in the studio for a live interview. At one point, we lost contact with the production booth and with Skip who was on Skype. Our producer came into the booth trying to figure out why our computers were not receiving a connection. Turns out, Murphy, the puppy that he is, chewed through the wires. Live radio – you just never know what’s going to happen next.

Tune in to The SkipShow this Monday, March 19 between 1p and 2p EST as we interview Mark Barone and Marina Dervan with An Act of Dog. We’ll also have a volunteer from Golden Retriever Rescue of Mid-Florida and most likely a few guest surprises as well. We always feature songs that are dog-themed in content like Man of the Hour by Nora Jones,  and Like My Dog by Billy Currington. Enjoy.

Spiro, upon discovering that his dog, Murphy chewed through the wires in the studio during the airing of The SkipShow with The New Barker.

Spiro, Emerald and Murphy recently visited with The New Barker during the airing of The SkipShow radio program.

Pet-A-Palooza is This Sunday, March 11 at Coachman Park, Clearwater

6 Mar

CBS RADIO Tampa Bay (WSJT-FM, WYUU-FM, WRBQ-FM, WQYK-FM and WQYK-AM), brings Pet-A-Palooza back to Coachman Park in Clearwater on Sunday, March 11th. The day is filled with pets, food, vendors, interactive booths, live music and more.

The goal of Pet-A-Palooza is to adopt animals and increase the awareness of the rescue causes in the Tampa Bay Area. This year, the Animal Based Charities’ Adopt-A-Thon Alley will be filled with over 30 rescues and shelters, see the fill list of shelters and rescues on below. We have also received a generous donation of 36,000 meals of Halo Spot’s Stew through Free Kibble, for the rescue groups involved in the event. Information on this donation can be found at play987.com/freekibble.

Entertainment and activities will include Twig the Skateboarding Sheltie and Puppy-in-Training Chili, The Upper Suncoast Dog Training Club, the Tampa Bay Lightning Rolling Thunder and the Tampa Bay Rays Street Team and Raymond. Plus, multiple performances from The Canine Stars, a world famous, world class group of dogs working who have been featured on Animal Planet.

Live music will fill the park all day long. There will also be an acoustic performance from American Idol Season 10 fan favorite, James Durbin, closing out the day at 4pm. James Durbin was known for “bringing heavy metal to the ‘American Idol’ stage” last season by performing Queen and Muse songs and then by singing onstage with metal legends Judas Priest during the final episodes. Durbin ultimately placed fourth on Season 10 of the ratings juggernaut, going that far due to his “rawk” edge, his unbridled emotion, his undeniable swagger, his powerhouse voice and his God-given talent, all of which meshed into a potent cocktail that allowed him to stand head and shoulders above a sea of pop singers.

Tickets are available through Ticketmaster or at Coachman Park on the day of show for $5, tickets can also be purchased, service charge-free at area business, a full list is available at CBSTampa.com/PetAPalooza. A portion of the proceeds will be donated to Animal Based Charities to support their efforts to find every one of our furry friends a happy home.

Further information on Pet-A-Palooza can be found at CBSTampa.com/PetAPalooza.

The History of Pet-A-Palooza:
The inaugural “Pet-a-Palooza” premiered on Saturday, April 15th, 2000 in Las Vegas and attracted over 4,000 pet lovers and 1,500 dogs. It has since grown to attract over 15,000 pet lovers and 3,000-4,000 dogs. Additionally, CBS RADIO Tampa Bay has worked with over 40 different animal rescue groups and non-profit organizations to adopt animals and increase the awareness of the rescue causes. Pet-a-Palooza has grown into a national platform across multiple CBS RADIO markets.

About Animal Based Charities:
Animal Based Charities, Inc. is a 501(c)3 not-for-profit organization that supports Tampa Bay animal rescue groups. ABC’s mission is to support animal rescue groups with their fundraising efforts, media awareness and adoption event exposure. ABC provides the groups with these tools so they can concentrate on what they do best — rescue and adoption. You can find more information on Animal Based Charities, Inc. at www.animalbasedcharities.org/

Rescues Involved in Pet-A-Palooza 2012

ABC Animal Based Charities
All Dog Rescue of Florida
Animal Friends Society
Akita Rescue / A New Leash on Life
Boston Terrier Rescue of FL
CARES Brooksville Rescue
Cat Crusaders
Dalmatian Rescue of Tampa Bay
DARE To Rescue
Dunedin Doggie Rescue (Dog-eden)
English Springer Rescue America
Feral Fanciers of Polk County
Florida Big Dog Rescue
Florida Parrot Rescue
Friends of Strays Foster
Humane Society of Florida – Citrus County
Husky Haven of Florida
Internet Miniature Pinscher Service
League of Humane Voters-FL
Limbo Chihuahuas-Chi Mix-Small Dog Rescue
Manatee Doberman Rescue
PAWS Rescue Group
Pibbles To The Rescue
Pinellas County Animal Services
Pit Bull Happenings.com
Pet Pal Animal Shelter
Pug Rescue of Florida
RUFF; Rescued Unwanted Furry Friends
Rugaz Rescue
S.A.F.E. Saving Animals From Euthanasia Society of Florida
Save Our Strays
Siberian Husky Rescue of FL
Southeast Beagle Rescue
Suncoast Basset Rescue
Suncoast Seabird Sanctuary
We Care For Paws Foundation

Read more about Animal Based Charities at animalbasedcharities.org.

Pet-A-Palooza 2012 is sponsored by Mastro Subaru and Halo: Purely for Pets. The New Barker is the official Dog Magazine of Pet-A-Palooza.

CBS RADIO, is one of the largest major-market radio operators in the United States.  A division of CBS Corporation, CBS RADIO operates 130 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO owns and operates WSJT, WLLD, WYUU, WRBQ, WQYK FM/AM in Tampa.

 

###

Media Contacts:

Amanda Allwood – 727.563.8839 amanda.allwood@cbsradio.com

 

PetAPalooza

6 Mar

PetAPalooza

Jack Be Nimble, Jack Be Quick.

23 Feb

This Saturday, February 25  marks the fourth year The New Barker will be covering the Jack Russell Terrier Races at the beautiful Little Everglades Ranch in Dade City. What follows is an excerpt, which first appeared in the Spring, 2008 issue of The New Barker about these fine, funny, fearless little dogs:

On a cool, sunny, rather perfect day for a stroll, dogs and horses of a very special stripe were queuing up for much more than a walk in the park. Just north of Dade City, a spectacularly colorful dual racing event brought The New Barker dog magazine out of its urban confines, to cover the Little Everglades Steeplechase Jack Russell Terrier Races. The dogs compete on a 150-foot straight course that has several hurdles over the length of the track. We had no idea what we were in for, but from the looks of the crowd and the electric atmosphere, we knew it was going to be special. About an hour before post time, Jack Russell’s were everywhere, getting prepped for the upcoming heats—the excitement was palpable—and I needed to get close to the action.

The gentleman wore a baseball cap and dark sunglasses, and watched as I approached the Terrier racecourse. “You with the media?” he asked, very matter-of-factly. Still not quite accustomed to that question, and a little intimidated by his imposing stature, I answered, “I’m with The New Barker.” He chuckled and told me the best way to photograph a Jack Russell race was to aim the camera through the cut out where the dogs, chasing the lure, would be barreling through at the end of the race. He pointed at the ground-level opening he was referring to, which was about a foot in diameter. I would have a bird’s-eye view of the dogs running straight at me. However, it meant I would need to lie on the hay-covered dirt, precious camera propped up by my elbows, aim and shoot. As the dogs neared the entryway into the catch pen, I would have to use my own judgment as to when I would roll to one side to keep from being trampled by the crazed little guys. “They get pretty wild and don’t stop, so you’re going to have to move fast to get out of their way,” he said. Another thing I needed to be concerned with, he told me. The lure was attached to a string and pulled lightning-fast by a pulley behind us. The string and the lure would be coming through the same little hole that the dogs would be running through. “Get too close to that, and it’ll cut right through your clothing and into your skin,” he cautioned me. Then he looked at me and asked, “Interested?” Was I ever!

Jack Russell Terrier Races, Little Everglades Ranch, Dade City, FL. Photograph by Anna Cooke, The New Barker.

He lifted the rope and helped me climb over the bales of hay that contained the makeshift six-by-six holding pen. “My name’s Darren Shiver, by the way.” “Nice to meet you Darren,” I answered. He introduced me to his wife Fran, whom I’d spoken to earlier in the week by phone. Also in the catch pen were eight students from Zephyrhills’ Heritage Academy School, who volunteered to catch the terriers as they came racing through the opening. Thankfully, each dog would be wearing a muzzle to keep from harming each other or their handlers. If the dogs bumped into one another, they would get into a scuffle.

Nevertheless, the dogs were pumped with excitement by the time they reached the end of the race in the catch pen. To the dogs, that furry lure was their prized fox and most of them were focused on nothing else but catching it. Fran had a walkie-talkie so that she could talk to the race volunteers at the starting line, letting them know when we were all ready on our end for the next race. She also tabulated the results of each race.

The first few races were open to amateurs. Those were called training heats. To the delight of their humans, the Jack Russell Terriers who had never done anything like this before were allowed to partake in the fun. Some dogs took to the race instinctively, while others didn’t have a clue. Uncomfortable with the muzzles and confused by the commotion of the cheering crowd, a few dogs had to be coaxed by their owners to finish the race. This was done on several occasions by the human jumping onto the track and coaxing their dog with, “Come on, let’s go, you can do it!” after the race had been completed by the other dogs.

As the official races were about to begin, we learned that each dog could race up to six times during the course of the day. The dogs were grouped by size, between the standards and the talls. For example the talls — all dogs over 30 centimeters at the shoulders, would race together.

The first sets of 100-meter races were on a straight, empty track. Chasing a fox lure, each dog would race in a heat and their placing was determined by which final they would draw. For instance, if a dog ran first in his heat he drew into the first’s final, if he ran second, he drew into the second’s final and so on. Up to eight dogs could compete in any one race. After the 100-meter flat heats and finals came the 100-meter hurdles, where the dogs chased the lure while jumping over a series of hurdles. There were twenty-six races throughout the day and just one or two close calls from my vantage point.

As the day wore on, I became a little more brave with each race, waiting until (what I thought) was the last minute. One dog ran into my index finger as I tried rolling out of his way. But I didn’t mind. To be down on the ground watching six to eight dogs as they bore down on me was almost mesmerizing and incredibly exhilarating. During the following two weeks, I would look at the bruise on my index finger (which hurt like the dickens) and smile at the memory of my experience. While I may not have gotten the best photographs, I had the best seat in the house, by far.

Redemption for Shelter Animals in Hillsborough County, Florida.

7 Feb

It was a veritable who’s who of Tampa Bay dignitaries and dog lovers at the Westshore Marriott on Saturday, February 4. More than 250 folks attended the Save 90 Conference, featuring Nathan Winograd. The New Barker, a proponent of the No Kill Movement, and one of the sponsors of the event, first featured a review of Nathan’s book, Redemption, in 2008. It was the book that started the No Kill Movement. Meeting the (in my humble opinion) rock star who is Nathan Winograd was indeed a pleasure, and an honor.

Anna Cooke's well-worn copy of the book, Redemption by Nathan Winograd, autographed by the author on February 4, 2012.

He was in town at the invitation of Linda Hamilton and Frank Hamilton, both with Animal Coalition of Tampa, a low cost spay/neuter clinic in Tampa. Pacing the floor before the conference, getting in the zone, it was clear Nathan was on a mission. You see, Hillsborough County Animal Services is searching for a new director, and the Hamiltons are hopeful that the timing of Winograd’s visit will effect the selection process to the degree that no-kill advocacy is a requisite qualification for the job.

Animal Coalition of Tampa set the playing field: The game plan is Save 90 and their star player would be Nathan Winograd. On Saturday, February 4, it was Nathan’s job to get a solid foothold in the game, landing Save 90 on at least first base. Tough, since it’s safe to say some in the crowd were skeptical. But Nathan has seen his share of naysayers throughout his career. Indeed those past naysayers would be part of his presentation, complete with audio sound bites. Tampa Bay was ready to hear Nathan Winograd.

Among the attendees were Rick Medina of Animal Based Charities; Deborah Millman, executive director of Honor Animal Rescue/Sarasota; Pamela Perry, Investigation Manager for Hillsborough County Animal Services; Pat Hose of Dalmatian Rescue Tampa Bay; Bill Gray with Second Chance Boxer Rescue; Eric Emminger with Pit Bull Happenings; Martha Boden, executive officer of SPCA Tampa Bay; Kris Logan-Walker, owner of Fluffy Puppies; photographer Danette Morse and husband Dan; Kathy Walvoord of St. Francis Society Animal Rescue; representatives from No Kill Manatee, Florida Voices for Animals and Animal Network; Laura Fletcher-Taylor of Fletcher Harley-Davidson and Loving Friends Transport; and Cynthia Smoot of Fox-13 News.

Linda Hamilton opened the conference with remarks that were both humorous and compelling. Then, via a taped video, Kris Weiskopf, chief of Manatee County Animal Services gave an eye-opening review of their mission and promise to be a No Kill Community by the end of 2012. Kris introduced Nathan, who held the audience’s attention for the next two-and-a-half hours. Did I say held our attention? The man not only held it, he lassoed it; reeling us in, making us laugh, cry, and then had us thinking long and hard about taking chances. Chances that will make a difference to the bottom line. The bottom line of saving money and most important, saving lives. What’s not to like about that?

After The New Barker reviewed Nathan’s book, Redemption in 2008, he contacted me and asked if I would like to send autographed copies of his book to shelter directors in Florida. I gave him the name of several shelter directors, and he made sure they knew the autographed books were sent on behalf of The New Barker. Not one shelter director acknowledged receipt of the book. Although, one director did let me know, indirectly via the shelter’s communications director that the book was not well thought of, and would not be read. Almost four years later, all but one of those directors was in the audience on Saturday, February 4 for the conference.

Why the change of heart, Cynthia Smoot of Fox-13 News asked me? My answer: The No Kill Movement is a movement whose time has come to Florida. Manatee County Animal Services made the pledge with full support from the County Commissioners. Other Florida counties are contacting Manatee County, wanting to learn how they too can become a No Kill Community. Linda Hamilton has made trips to Manatee County to meet with Kris Weiskopf and his staff. It’s a movement that can no longer be ignored, or ridiculed. The No Kill Movement has reached the masses, and the people are responding.

Not everyone applauded Nathan on Saturday, nor did every person stand during several standing ovations. But, his words, statistics, and photographs provided substantial proof that the No Kill Equation works. The majority of the audience was convinced that Hillsborough County should become a No Kill Community. His words did not fall on deaf ears. When Nathan was finished, Rick Reidy, Hillsborough County Commissioner Ken Hagan’s legislative aide, stood up to address the audience on Hagan’s behalf. Reidy told the audience that Hagan would recommend to the Board of County Commissioners that Hillsborough County Animal Services take the necessary steps to become a no kill facility.

Animal Coalition of Tampa's Frank and Linda Hamilton; Save 90 guest speaker, Nathan Winograd;Fox-13's Cynthia Smoot.

Nathan listened to Reidy and watched the crowd as they jumped to another standing ovation. A smile was barely visible on this thoughtful man’s face. Yes, we’re in the game because of Animal Coalition of Tampa and Manatee County Animal Services. And, yes Nathan Winograd got us on base. But we’re not in the home stretch yet.

The community must get behind this, and let the county commissioners know how important the issue of No Kill is to them. Join the Alliance to Save 90 by going to www.save90.org. Attend the monthly meetings, held the first Tuesday of each month; the first one on February 7 at the Tampa Tribune Auditorium. Make sure elected officials embrace the decision by the community that the killing of companion animals housed in shelters and animal services, is not okay. Make sure elected officials hire a compassionate and competent individual at Hillsborough County Animal Services to lead the plan. The new hire must be able to embrace the No Kill Equation.

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